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Sunday, 20 September 2009
Creating Powerful & Effective Headlines
Creating Powerful & Effective Headlines
No matter what you are advertising, you need to have a Powerful & Effective Headline. You MUST capture the reader's Attention. Isn't that why you are reading this article?? My headline captured your attention & caused you to want to know more about creating headlines.
An effective headline will capture the reader's attention and create a desire to continue reading the ad, sales letter or message. Because of this, your headline is the most important part of your message. You will never get anyone to read your message if your headline does not drive them to do so. You may have written the most awesome sales letter or ad copy ever written, but it will produce nothing if your headline does not capture the reader's Interest & Desire to act.
Your headline should also state a benefit that the reader can expect to receive from your product or service. It is the benefits that cause a person to buy a product or service or even join an organization. Most of what we do is determined by the benefits we will get.
You do not need any special talents, skills or experience to write powerful & effective headlines. Anyone can learn to do this by following a few simple steps & using some Power Words.
The most used and best Power Words are:
Fast, Free, Easy, Proven, Guaranteed, Discover, How to, Save, Increase, You, Your, Secret, More, 50% (any percent), $29.95 (any dollar amount)
Here are a few examples that I took from the Yahoo classifieds:
· Earn $12.50 per Referral! FREE to Join!
- Millionaires' Secrets Can Make You Rich!
- PROVEN - Guaranteed Success in any program
- A POWERFUL Marketing Secret-FREE!
- RISK FREE - Your Own Home Business - ONLY $29
FREE ADZ FORUMZ traffic bannerProven Advertising To Increase Your Sales!
Each of these headlines contain one or more of the Power Words and states a benefit you can expect to get from the product or service that is being offered.
Let's start creating your Powerful & Effective Headline.
(Be sure to write out each step - the act of writing down what you are doing is very powerful and will help you stay on course.)
First, determine your audience. Who do you want to read your ad, sales letter, article or message? This is your target market - the people that will benefit most and be most interested in your product or service.
Second, write down what makes your product or service valuable to your target market. What benefits will they get from it?
Third, since your ad, sales letter, article or message will be read by individual people, try to imagine one single person that is part of your target market and will be reading your message and be interested in your product or service. Continue writing your headline and ad with this one person in mind. Write as if you are talking to him/her.
Fourth, choose the most valuable benefits this person will receive from your product or service. Narrow the list to one or two benefits. Now write out a list of as many one line sentences that you can think of about each benefit. (Be sure to use some Power Words from above).
Fifth, Select the one most powerful statement from each list of sentences you just created.
Sixth, Now, if possible, combine your most powerful statements into one sentence, or you can select the best powerful statement from all of your lists.
You have just created your first Powerful & Effective headline. Your headline will now capture your reader's attention and interest and will drive him/her to read your ad, sales letter, article or message.
Use these simple and easy steps each and every time you want and need to create an effective headline.
FREE ADZ FORUMZ traffic banner
You've got to believe adsense! - read this.
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FREE ADZ FORUMZ traffic banner
I didn’t believe Adsense until my friend made $3.95 in three days!
If I wanted to exaggerate I would say he made $395 instead, but there is no point lying since I want you to benefit from this report and I don’t intend to gain a dime from you in return.
How did he do it?
He simply hired two of his friends who clicked two times each from different computers for the three days.
One thing I hate in my life is “gambling” -anything that has a 50% possibility of failure. (Well, that’s my own definition, you might have yours) That’s why I do everything but adsense in my 17 different websites. But a close friend of mine who just got his second website registered the two of them for a Google adsense program.
He buzzed me the other day screaming Google adsense ! Google adsense! Google
Adsense! When I queried further he explained that he just checked his 3 days old Google adsense account and discovered $3.95 already in there!
I know what you are already asking, “What is Google adsense?”
Google adsense program is a program that is free for everyone in any part of the world.
It’s a partnership program between you and Google.com where You permit Google to advertise in your website by placing an advert link in a corner of your webpage . And the beautiful thing is that the advert merges perfectly with your webpage so that visitors will even think you are the source of those adverts. Then Google pays you every time a visitor clicks on any of those Advert links. Isn’t that SIMPLE and STRAIGHT!
So why don’t you just open your web page and start clicking on your Google adverts endlessly?
The truth which many people are ignorant of is that Google has a robot that monitors your IP which means that Google knows when so many clicks are coming form the same computer!- They will catch you.
Well they may warn you the first time, and the next time you do it your account will be suspended!
How much can some one make from Google adsense ?
That’s a smart question. A young Indian of mine who has his company in his room once told me he makes an average of $500 a day , with 2500 visitors click to his website daily. Now translate it into your local currency to understand what I really mean. As for me , its currently an average of $32.
Google will pay you out when you have made up to $100 by sending a check to you by currier in the address you will provide them during your registration.
Registration and every other thing is 100% Free! But it could be quite nervy.
Requirements
1. To start with you will need to get a Google mail account. So visit www.gmail.com then click on “create new account” To create your new Google email account. It’s similar to yahoo mail but much better –from my own opinion, though.
2. You will need to get your own website. And content of what will be on your website.
Getting the content of what will be in your website could be quite tricky. There are many websites that offer online web design services But www.braintemple.org is a website I will recommend to you since they solve the problem of getting contents for your website and also help you merge your google adsense account to your website at no extra cost.
3. To pay www.Braintemple.org for designing your website you will need to have a liberty reserve account. Liberty reserve simply put is online bank that helps you pay people in dollars. To create the account visit Liberty reserve click on create new account, registration is also FREE! You may want to register now by right clicking on this link and opening in a new window.
4. After creating your free liberty reserve account you will have to fund it with the required amount of dollars so that you can make payments with it. There a many websites that can help you convert your local currency into Dollars but I will recommend e-naira.com to you.
At the end you should have
a. A FREE Google email account and 7 GB of space against yahoos 10 MB! ( www.gmail.com )
b. A FREE Google adsense account ( www.adsense.google.com )
c. A FREE
d. Finally a fully professionally designed website to generate the dollars. ( www.braintemple.org )
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